All the Lovers by Kylie Minogue.
I’ve never been a huge fan of Kylie (although her Did It Again video is a favourite of mine… guilty pleasures and what not) but this is pretty. And when you’ve had as much work done as Australia’s Favourite Daughter, of course you’re going to look stunning, but outside of Kylie’s face aging in reverse, this video for All the Lovers is simplistic but so beautifully composed.
I’m a little confused at the inclusion of milk and marshmellows and what’s with the horse? (and is it the same horse from the Kings and Queens video?). I suppose when you listen to the lyrics, they’re quite.. well, slutty. And how do we overcome this visually and make it more pure? White, of course. White is innocent, and virginal and sure Kylie may be singing about all the lovers that came before (dirty joke?) but she’s wearing white so it’s ok, right? But the milk and the marshmellows (and the balloons and the car) just seems like the production meeting consisted of a giant sheet of butchers paper with the word WHITE in a circle in the middle and a class of fourth graders writing the first things that came to mind around the edges.
The issue with this clip is, while it may look beyond beautiful, (and this is the same issue I’ve been running into a lot since starting this blog) there is no story line. Aside from the ever growing tower of toned hotties fondling each other until they reach the heights of a Playstation ad, there is nothing going on in this video. I know it’s only 3 minutes and 20 seconds long, but honestly, how long do you expect my attention span to be? The biggest consumers of modern music videos are the MTV Generation. And sadly, they don’t call us that because of our love of music videos. We’re labeled this because we need 4 back to back episodes of 16 And Pregnant everyday to keep us entertained. And regrettably, this means that you can look beautiful and your video can be beyond stunning, doesn’t mean it will hold any place in our memories for longer than it’s run time.
